Monday, December 24, 2007

Why Indians hold a favorable opinion towards the West?

The racism in the West is evident, the way it treats minorities and non-White cultures. India is one of the Western allies and one expects that it will be treated with some respect by the West. However, this is not the case. Nevertheless, majority of the Indians holds a favorable opinion towards the West. One wonders why this is the case?

Ford wanted to sell British luxury car brand Jaguar and it short listed two Indian firms Mahindra & Mahindra and Tata Motors as potential buyers. However, Jaguar dealers in the USA opposed the deal. Ken Gorin, chairman of the Jaguar Business Operations Council, told the Wall Street Journal, "I don't believe the U.S. public is ready for ownership out of India of a luxury car make ... and I believe it would severely throw a tremendous cast of doubt over the viability of the brand."

In a matter of days, Tata received another snub from the USA’s businesses.Tata-controlled Indian Hotels increased its stake in Orient-Express to 11.5 per cent. Paul White, chief executive of Orient-Express in a letter to Indian Hotels Vice-Chairman R. K. Krishna Kumar wrote, "Any association of our luxury brands and properties with your [Tata] brands and properties would result in a reduction in the value of our brands and of our business and would likely lead to erosion".

Indians are intent to favor the West over its neighbors such as Pakistan, Bangladesh and China. Snubs from the West may be a wakeup call for Indians.